Great iOS apps still fail when their App Store page does not convert. App Store Optimization (ASO) is not just keywords — it is the full story users see before they tap Install.
Focus on a clear subtitle, benefit-driven screenshots, and localized metadata for your top markets. Test icon variants where possible and keep your first three screenshots focused on outcomes, not feature lists.
We use this checklist on every KraftCode iOS launch to improve discoverability and download quality, especially for utility and productivity apps competing in crowded categories.