Push notifications can boost retention — or annoy users into disabling them. The difference is timing, relevance, and implementation quality.
Request permission only after the user understands the value. Use notification categories, deep links, and rich media where appropriate. Track opt-in rates and iterate on your pre-permission screen before changing the system prompt flow.
Our iOS team integrates APNs with analytics and user segments so notifications feel helpful, not spammy, across consumer and business apps.